Any eCommerce business doesn’t grow overnight. Take the example of the eCommerce giant, Amazon. It started as a bookselling website and look at it now; it’s not a secret that the owner Jeff Bezos is currently the richest person in the world. Amazon has made over 2 trillion US dollars in sales worldwide in 20 years. eCommerce has evolved to meet the changing needs of people and to make online shopping easier and smarter for modern customers. eCommerce is not limited anymore. With amazing features, customization, enhanced return policies, and other functionalities have taken the world of eCommerce to a whole new level. The year 2020 is here to transform the world of eCommerce further.In this blog, We will throw light upon some of the emerging eCommerce trends that will help you in transforming your eCommerce business this year and ensure the steady growth of your online store.
Ever since Google first launched the voice search feature, it has become a modern medium of search. It is assumed that in 2020, half of the searches will be voice searches. It will increase online search as it will be easier for people from all age groups to search for a product online with the help of voice search. The rise of interest in voice search shopping has been increased tremendously. The number is predicted to grow 55% by the year 2022, and therefore, this trend is hot this year.
As we know, climate change is real, but sadly not many businesses are putting efforts to do something about the environment. An eCommerce web development company that pays attention to the environment and climate influence buyers. People now become more conscious of the situation than ever before, and therefore, they buy products from the stores that promote eco-friendly ways of business. Therefore, eCommerce stores must do something about the environment and promote a greener eCommerce environment.
e-wallets are another rising trend in eCommerce. It aims to transform the economy into a cashless economy. It’s time to say goodbye to physical cash and take benefit from e-wallets. From transferring money to making an online payment, it gives a seamless experience. Google Pay, Amazon Pay, and PayTM are some of the major e-wallets that have been accepted by many eCommerce web development companies across the globe. The benefits of e-wallet payment for eCommerce are endless. Al these e-wallets help in easy, fast, and secure online payments.
The social media is the gamechanger, and recently, the eCommerce industry is also benefitting from social media. With Facebook’s ‘buy’ button and Instagram’s checkout, social media is playing a significant role in the eCommerce industry. Social media is a great platform for a brand to get discovered. As the consumers are spending more time on social media, there’s a good chance that they will come across a brand on Facebook or Instagram and visit the store from thee. This will result in increased online sales.
Whenever someone shops online, they always are in a dilemma of how the product looks in real. With the help of AR technology, businesses are somehow able to bridge this gap. Companies don’t compromise in investing in AR technology and give their customers a visually appealing experience while shopping. Shopping online becomes a lot smarter and realistic with the help of AR technology, and therefore, this technology is an emerging trend to follow this year as well as in the years to come.
AI plays an essential role in all aspects of our life. It has proven to be very helpful in personalizing the user experience while shopping online. Personalized user experience can boost sales by 6-10%. AI is a player in the eCommerce industry right now as it provides product suggestions for users based on their previous purchases. The role of AI is going to be even stronger in the upcoming years, and it is one of the most important trends to look forward to in 2020.
Personalization benefits the eCommerce business more than you think. Personalizing the shopping experience helps in keeping customers satisfied. Those shopping online don’t have anyone to help them, and therefore, product recommendations can help a lot. But a poor product recommendation can reverse the effect altogether. By offering personalized communications, providing discounts, and engaging properly with customers will help in delivering great user experience. Final thoughtsThe trends that we discussed above are going to change the world of eCommerce shortly. With the advancement of technology and changing customer needs, you need to be updated and keep following new trends to stay at the top. By following these trends with utmost sincerity, you can take your eCommerce evolution to the next level. Keep an eye on all the latest trends and follow them with passion; that’s the key to success. To develop a successful and feature-rich eCommerce website, get in touch with Metizsoft Solutions today. We are eCommerce experts and make sure to provide you the best user experience. Get in touch with us for your next project. We will assist you further.
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