Any eCommerce business doesn’t grow overnight. Take the example of the eCommerce giant, Amazon. It started as a bookselling website and look at it now; it’s not a secret that the owner Jeff Bezos is currently the richest person in the world. Amazon has made over 2 trillion US dollars in sales worldwide in 20 years. eCommerce has evolved to meet the changing needs of people and to make online shopping easier and smarter for modern customers. eCommerce is not limited anymore. With amazing features, customization, enhanced return policies, and other functionalities have taken the world of eCommerce to a whole new level. The year 2020 is here to transform the world of eCommerce further.In this blog, We will throw light upon some of the emerging eCommerce trends that will help you in transforming your eCommerce business this year and ensure the steady growth of your online store.
Ever since Google first launched the voice search feature, it has become a modern medium of search. It is assumed that in 2020, half of the searches will be voice searches. It will increase online search as it will be easier for people from all age groups to search for a product online with the help of voice search. The rise of interest in voice search shopping has been increased tremendously. The number is predicted to grow 55% by the year 2022, and therefore, this trend is hot this year.
As we know, climate change is real, but sadly not many businesses are putting efforts to do something about the environment. An eCommerce web development company that pays attention to the environment and climate influence buyers. People now become more conscious of the situation than ever before, and therefore, they buy products from the stores that promote eco-friendly ways of business. Therefore, eCommerce stores must do something about the environment and promote a greener eCommerce environment.
e-wallets are another rising trend in eCommerce. It aims to transform the economy into a cashless economy. It’s time to say goodbye to physical cash and take benefit from e-wallets. From transferring money to making an online payment, it gives a seamless experience. Google Pay, Amazon Pay, and PayTM are some of the major e-wallets that have been accepted by many eCommerce web development companies across the globe. The benefits of e-wallet payment for eCommerce are endless. Al these e-wallets help in easy, fast, and secure online payments.
The social media is the gamechanger, and recently, the eCommerce industry is also benefitting from social media. With Facebook’s ‘buy’ button and Instagram’s checkout, social media is playing a significant role in the eCommerce industry. Social media is a great platform for a brand to get discovered. As the consumers are spending more time on social media, there’s a good chance that they will come across a brand on Facebook or Instagram and visit the store from thee. This will result in increased online sales.
Whenever someone shops online, they always are in a dilemma of how the product looks in real. With the help of AR technology, businesses are somehow able to bridge this gap. Companies don’t compromise in investing in AR technology and give their customers a visually appealing experience while shopping. Shopping online becomes a lot smarter and realistic with the help of AR technology, and therefore, this technology is an emerging trend to follow this year as well as in the years to come.
AI plays an essential role in all aspects of our life. It has proven to be very helpful in personalizing the user experience while shopping online. Personalized user experience can boost sales by 6-10%. AI is a player in the eCommerce industry right now as it provides product suggestions for users based on their previous purchases. The role of AI is going to be even stronger in the upcoming years, and it is one of the most important trends to look forward to in 2020.
Personalization benefits the eCommerce business more than you think. Personalizing the shopping experience helps in keeping customers satisfied. Those shopping online don’t have anyone to help them, and therefore, product recommendations can help a lot. But a poor product recommendation can reverse the effect altogether. By offering personalized communications, providing discounts, and engaging properly with customers will help in delivering great user experience. Final thoughtsThe trends that we discussed above are going to change the world of eCommerce shortly. With the advancement of technology and changing customer needs, you need to be updated and keep following new trends to stay at the top. By following these trends with utmost sincerity, you can take your eCommerce evolution to the next level. Keep an eye on all the latest trends and follow them with passion; that’s the key to success. To develop a successful and feature-rich eCommerce website, get in touch with Metizsoft Solutions today. We are eCommerce experts and make sure to provide you the best user experience. Get in touch with us for your next project. We will assist you further.
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While building an eCommerce store for your online business, the first thing you have to consider is choosing the right development platform. Many people get confused while choosing the right platform because most of them don’t want to take any risk by choosing the platform that doesn’t meet their expectations. Magento 2 is the latest up-gradation of Magento which was officially started in 2007. Magento 2 was officially released in 2015. It presented modern technologies and structure as well as simplified customization. Magento 2 came with many new features and functions that were not there already in Magento 1. With Magento 2, the look, content, and functionality of your online business are easier to control than before. In this article, we will discuss what makes Magento 2 one of the best platforms for the eCommerce website in 2020.Let us throw some light on why this version of Magento 2 is recommended for eCommerce in 2020. Let us begin!
Magento is an open-source platform that is available for free of cost. It is a suitable choice for startups and small business owners as they look for platforms that easily fit their budget. Developers can easily build feature-rich websites and customize them as per their requirements. Magento 2 also provides many modules that enhance the performance of your web store even more.
Another factor that makes Magento 2 such a success is its large community. Magento 2 is extensively popular as eCommerce development platforms that have the support of a huge community of Magento experts. The advantage of having great community support is that when developers get stuck in the middle of development or face any issue with anything, he can get help easily. The community will be there to answer your queries and resolve the issues.
A responsive eCommerce store is a must in this mobile age to connect with customers from different parts of the world. Magento 2 provides amazing responsiveness which is another reason why you must switch to Magento 2 from Magento 1 in 2020 anyhow before the end of life of Magento 1. If a responsive website is not enough, you can always hire a professional eCommerce app development company to create a responsive and mobile-friendly app.
With the advancement of the Magento version, there are more options for personalization. Magento 2 makes it possible to track shoppers’ behavior, preferences and browsing history. Once you are familiar with this, you can provide a highly personalized experience to the customers. Better personalization improves the chances of conversion and provides a great experience to the user.
With flexible modules of Magento development, developers have the freedom to enable or disable any component they want. A flexible platform is always an advantage for eCommerce business as it will result in faster growth of the eCommerce business. Magneto being a flexible platform will make it easier for you to add new functions and modules in the future as your business progresses.
Every eCommerce platform must be secured enough so that the data and personal information of the customers remain safe. A customer trusts a website when they provide their personal information such as name, card details, etc. Magento 2 has two-factor authentications in it which doesn’t allow anyone to log in until it is verified via an SMS. This structure makes Magento 2 more secure than the previous versions.
Apart from the features of Magento 2, there is another big and most important reason why you should choose Magento 2 in 2020. The end of life of Magento 1 is in June 2020. Magento 1 is officially going to expire and Magento isn’t going to support this version anymore. Those who are using the previous version of Magento must upgrade to the latest version sooner than later. For those who are looking for a store development platform this year, Magento 2 is the most suitable option for you. ConclusionAfter talking about advanced features and benefits of using Magento 2, we can say that it is a great choice for online merchants to develop their web stores. After the end of life of Magento 1, all the older versions will expire and thus, you might face a lot of issues if you don’t upgrade your stores to Magento 2 before June 2020. It is not wrong to say that Magento is one of the best eCommerce platforms in 2020. To develop a web store of supreme quality, you can hire a Magento development company that is trustworthy and efficient enough. Metizsoft Solutions has an expert team of Magento web developers who will develop an amazing feature-filled web store for you. You can trust us in delivering a complete range of Magento web development services. Get in touch with us for any further queries. |
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